Case Study: Aura Commerce

A headless ecommerce architecture processing $1M+ in monthly volume with sub-second page loads.

Next.jsShopify PlusTailwind CSSVercelStripeAlgolia Search

The Challenge

The client needed a high-performance ecommerce platform that could handle rapid growth. Their existing solution was slow, had high bounce rates, and couldn't scale during peak traffic periods like flash sales and holiday seasons.

Our Solution

We built a headless ecommerce architecture using Next.js as the frontend and Shopify as the commerce backend. This decoupled approach allowed us to optimize every page for speed while leveraging Shopify's battle-tested inventory and payment systems.

Results

140% increase in conversion rate
Sub-200ms Time to First Byte globally
Zero downtime during Black Friday traffic spikes
25% reduction in cart abandonment
Page load speed improved from 4.2s to 0.8s

Project Highlights

Built on Next.js with Shopify as the backend
Server-side rendered product pages for SEO dominance
Instant page transitions with prefetching
Custom checkout flow reducing cart abandonment by 25%
Real-time inventory sync across warehouses
Sub-200ms Time to First Byte worldwide

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